Approach

Inspired by ‘saera’ (새라), the Korean word for “new,” SaeRa embodies renewal and a fresh approach to self-care. Rooted in authentic Korean beauty rituals, the brand reimagines the luxury of professional facial spa treatments as an accessible, everyday skincare experience.

Combining spa-inspired ingredients with thoughtfully developed formulations, SaeRa brings elevated Korean skincare into the home. Refined packaging, luminous rose tones, and elegant finishes create a sense of understated luxury, without the premium price tag.

Scope

Creative Direction · Brand Strategy · Product Concept & Development · Ingredient & Formulation Direction · Packaging Design & Finishes · Marketing Direction · Production Artwork · End-to-End Project Oversight