Approach

As Gen Z’s interest in skincare continues to grow through TikTok and social media, Sunday Essence was created to bring a fresh, playful perspective to a market often dominated by more mature skincare aesthetics.

The brand combines lightweight, fast-absorbing formulations with bold typography, vibrant colors, and clean, modern packaging. Designed to be both approachable and shelfie-worthy, Sunday Essence transforms everyday skincare into a fun, expressive experience for a new generation of beauty consumers.

Scope

Creative Direction · Brand Strategy · Product Concept & Development · Ingredient & Formulation Direction · Packaging Design · Production Artwork · End-to-End Project Oversight